How to Choose a Video Production Company in New York City


In today’s highly digital world, video is king. It’s no surprise that video content is the fastest-growing type of content online. According to a report by Cisco, the video will make up 80% of all internet traffic by 2020. What this means for businesses is that video content may be the key to standing out from the crowd and reaching new audiences in the digital space. It may seem daunting to hire a video production company, but with these tips, you can find one you trust and can afford. There are many different types of video production companies out there, so do your research first before finalizing any contracts so you know exactly what you are getting for your money.

What to look for in a Video Production Company

The first thing to do when researching video production companies is to find out their specialties. What types of videos do they specialize in? What kind of clients do they usually work with? If you are after a specific type of video, such as an explainer or a commercial ad, it’s important to hire an NYC production company that specializes in that kind of video. This will ensure that your video will be professionally done and that you’ll receive the best value for your money. Beyond the type of video, you’re after, you should also consider the company’s size and experience. Look for companies with several years of experience behind them.

How to find the best Video Production Company for your budget

Before you begin contacting video production companies, you’ll want to decide on a budget. This will help narrow down the list of potential video companies a great deal, which is important because you don’t want to be pressured into hiring a company just because they’re offering a low-price deal. When choosing between video production companies, there are a few factors to keep in mind. First, how much does the company charge for its services? You might be tempted to go with the company that offers the cheapest rates, but don’t automatically rule out the more expensive ones. You may get more for your money by hiring a more expensive company. Second, who does the company hire as its staff? What kind of experience do they have? What kind of certifications do they have? What types of equipment do they use?

Steps to take before signing a contract with a Video Producer

Before you sign a contract with any video production company, you’ll want to make sure they have everything they need from you to do a good job. This means you and the video production company should be on the same page when it comes to:

– The type of video you want to be produced. Is it an explainer video? A commercial ad? A series of short videos? Etc.

– Your company’s goals and objectives. What do you want your video to accomplish? What do you want your audience to walk away with?

– The intended audience for the video. Whom do you want to watch your video? What do you want them to take away from it?


Video is the fastest-growing digital content type and is expected to make up 80% of all internet traffic by 2020. Video is great for reaching different audiences and conveying information in a more impactful way than words alone can. Before you begin looking for a video production company, you’ll want to decide on a budget and find out what type of video you want to be produced. It is important to find a company that specializes in the type of video that you want so that you get the best product for your money. When you are ready to start contacting video production companies, make sure you’re prepared with all the information you need from them. This will help ensure a smooth process and a finished product that you are happy with.