Everyone wants to market their business online these days. Why don’t you, right? Your reach is global and that’s a large plus. However, the competition for reader’s attention is exponentially higher for exactly the same reason. Most marketers begin online marketing without training and go broke before they could figure it out. The effect? They are back to their day job before they even got started. What direction to go? Before there is online marketing there is offline marketing. Just a decade ago entrepreneurs made their millions marketing offline and one of the finest tools they used in this was newspaper marketing. naija news Newspaper marketing is still really a good way to market your business! What’s the key? It’s affordable to understand and all your competition is online losing their shirts! To get started, you will need a computer, and 800 number and/or a web site to send your prospects.
Choosing A Newspaper, Where To Start – Deciding which newspapers to market in depends somewhat on your financial allowance and goals. Underneath line is there are 1000s of newspapers on the market in which to position your ads. Start with a site like newspapers.com. You should be searching for pockets of wealth. Wealthy towns in your town, your vacation destination, the “10 fastest growing towns in the U.S.”…you have the idea. If you’re uncertain about an area, work with a site like zipskinny.com to browse the area’s demographics.
Choosing A Newspaper, Picking The Right One – When narrowing down your listing of newspapers, search for newspapers with a circulation of 20k-200k and don’t pay more than $10-$40 on an ad. You will find a lot of choices on the market to ever overpay. Unlike online advertising, it is most beneficial to call up a newspaper to obtain specifics on circulation, submission deadlines, rates and special offers. Sales reps will often have the ability to offer you a package, especially these days with newspapers suffering financially. Reps may try to obtain you to get additional advertising but you are only enthusiastic about the Sunday print version. This is the peak readership day. Also, make sure you plan ahead. Ad submission deadlines are normally 2-5 days in advance of the publication date.
How To Maximize Your ROI – Here are a few suggestions to bear in mind when running newspaper ads. Be mindful which pond you are fishing from. Say you are running an ad for new associates with a help wanted ad. Ensure your ad language appears like something you’d find in the help wanted section. And, don’t run a help wanted form of ad in the commercial opportunity section. Also, avoid major metropolitan newspapers. Your ad will undoubtedly be among dozens and the cost is prohibitive for most marketers. Next, stay glued to Sundays only. There will be deals for extra days along with advertising on their website. Sunday is your big day. Don’t spend section of your financial allowance on ineffective days. Last, plan ahead. You’ll need 2-5 days lead time between the ad deadline and publication. Don’t let Friday come around without having placed your ads for another week. Better yet, buy ads a month or maybe more at a time. There’s often a discount for multiple insertions. If your ad flops, newspapers will generally refund your ad fee.
Writing An Ad That Pulls – When writing your ad, it is most beneficial to help keep it simple. Your are simply trying to generate interest with your ad, not explain your product of business in full. Three to four lines at the most with your web address or 800 number. The 800 number should include a brief message and enable the cause leave their contact information. An 800 number is cheap and easy to set up. Try 800link.com. FYI, some newspapers can be particular about placing ads for business opportunities inside their want ads. Using a web address may draw unwanted attention from sales reps when placing your ad. I’d recommend having an 800 number for that reason.
Keeping Score – Here is how your gauge your success. Newspaper ads take care to really start pulling. It’s a steady build to success. Experienced marketers know that the more someone sees their ad, the much more likely they are to check on it out. Other ads come and go but yours will pull because it’s there week in and week out. If your ad generates even one lead, leave it there to grow. Your goal is to develop 10-15 regular newspapers to position your ads. Some will flop. Some will rock. But many will undoubtedly be somewhere in between. Drop the losers, add new newspapers and be the master of offline marketing!